1 00:00:28,080 --> 00:00:29,400 - Hi! - Hey! 2 00:00:29,480 --> 00:00:32,120 I'm Martin Lorentzon, I'm here for the Summer Talk Show. 3 00:00:32,200 --> 00:00:34,880 - You're in the right place. Welcome! - [Martin laughs] 4 00:00:34,960 --> 00:00:36,320 - Thanks! - I'm Felicia. 5 00:00:36,400 --> 00:00:37,400 Pleasure! 6 00:00:39,000 --> 00:00:41,000 Wow, what legends! 7 00:00:42,320 --> 00:00:44,880 [soft music] 8 00:00:45,800 --> 00:00:49,400 This feels completely right, yeah. 9 00:00:53,160 --> 00:00:57,200 I'll be talking from back there, so you'll hear me through these. 10 00:00:57,280 --> 00:01:02,160 Brilliant! This feels like Kaj Kindvall. Do you remember him? 11 00:01:02,240 --> 00:01:03,800 - Legendary. - Yeah, sure do. 12 00:01:03,880 --> 00:01:07,360 My dad listened to him a lot when I was younger, I remember. 13 00:01:07,440 --> 00:01:10,120 - Okay. Yeah. That's cool. - Mhm. One of his favorite. 14 00:01:10,920 --> 00:01:13,520 By the way, did you get an email about the script? 15 00:01:14,240 --> 00:01:15,840 No, we'll play it by ear. 16 00:01:16,920 --> 00:01:17,920 Okay. 17 00:01:19,120 --> 00:01:20,760 - Let's go. - Let's go. 18 00:01:20,840 --> 00:01:22,520 [laughs] 19 00:01:26,960 --> 00:01:28,440 Let's kick this shit out! 20 00:01:28,520 --> 00:01:33,440 [upbeat music] 21 00:01:35,600 --> 00:01:38,400 [human chatter] 22 00:01:38,480 --> 00:01:42,600 [upbeat music] 23 00:01:42,680 --> 00:01:46,960 ♪ Never had much Faith in love or miracles ♪ 24 00:01:47,040 --> 00:01:49,320 ♪ Miracles! Ooh! ♪ 25 00:01:49,400 --> 00:01:53,640 ♪ Never wanna put my heart on the line ♪ 26 00:01:54,920 --> 00:01:57,720 ♪ Ooh! But swimming in your... ♪ 27 00:01:57,800 --> 00:02:03,280 So... Let's make a toast to Sofia and Daniel. Cheers! 28 00:02:04,520 --> 00:02:05,840 Cheers! 29 00:02:05,920 --> 00:02:10,120 [guests clap] 30 00:02:16,320 --> 00:02:18,040 [clinking of glass] 31 00:02:21,080 --> 00:02:23,040 Excuse me, everyone. 32 00:02:25,040 --> 00:02:29,440 Just wanted to raise a brief toast to the beautiful bride and groom. 33 00:02:29,520 --> 00:02:31,640 Some of you may know me, my name is Martin Lorentzon, 34 00:02:31,720 --> 00:02:33,720 I am the co-founder of Spotify. 35 00:02:33,800 --> 00:02:37,160 Though Daniel knows me as the guy who bankrolled his mistakes 36 00:02:37,240 --> 00:02:38,776 for the first five years of the company. 37 00:02:38,800 --> 00:02:40,120 [guests laugh] 38 00:02:40,200 --> 00:02:45,200 Now, seriously, I just want to say, you did well, kid. 39 00:02:46,440 --> 00:02:48,680 From the day I met you, you exceeded all my expectations, 40 00:02:49,200 --> 00:02:51,840 you defied the naysayers and you refused to give up. 41 00:02:52,640 --> 00:02:55,680 I mean, look. You made it. 42 00:02:56,680 --> 00:02:59,800 And I just want to say I'm proud of you. 43 00:02:59,880 --> 00:03:01,640 [guests exclaim] 44 00:03:01,720 --> 00:03:05,240 [guests clap] 45 00:03:06,280 --> 00:03:09,760 I'm proud of you because this is the first thing you've done that I haven't paid for. 46 00:03:09,840 --> 00:03:11,640 [guests laugh] 47 00:03:12,720 --> 00:03:15,120 No, seriously, that's unfair. 48 00:03:15,200 --> 00:03:17,200 Daniel isn't cheap, you know. 49 00:03:17,280 --> 00:03:20,560 He is a very generous and wonderful big-hearted guy. 50 00:03:20,640 --> 00:03:23,480 Actually, that's the word I would use to describe him, big. [chuckles] 51 00:03:24,400 --> 00:03:28,600 He's got a big heart, a big mind and, you know, 52 00:03:28,680 --> 00:03:32,280 I know what Sofia really likes about him is his enormous, 53 00:03:32,360 --> 00:03:34,600 gigantic co... 54 00:03:34,680 --> 00:03:38,440 [Martin] Have you ever heard the word "neurotypical" in relation to your brain? 55 00:03:39,080 --> 00:03:42,560 It means a typical brain can determine when something is appropriate, 56 00:03:43,400 --> 00:03:46,760 When to be serious, and when to make jokes. 57 00:03:47,800 --> 00:03:51,320 Without the neurotypical, we would never have a civilized society, 58 00:03:51,400 --> 00:03:55,840 we would never know how to organize ourselves or have different values. 59 00:03:56,760 --> 00:04:00,120 But me, I don't know what that's like. 60 00:04:00,200 --> 00:04:04,840 Four times seven is twenty eight, five times seven, thirty five. Six times seven... 61 00:04:04,920 --> 00:04:09,000 It's just unacceptable. I can't have a student who disrupts the class always. 62 00:04:10,120 --> 00:04:13,400 [Martin] I grew up in what was called the happiest generation ever. 63 00:04:14,000 --> 00:04:16,440 We had peace, prosperity, good schools, 64 00:04:16,520 --> 00:04:20,760 and everyone was supposed to behave so they can prosper. 65 00:04:20,840 --> 00:04:24,079 But for some reason, I could never get behind that last part. 66 00:04:24,160 --> 00:04:30,000 Here he is, two-time Olympic champion Ingemar Stenmark! 67 00:04:30,080 --> 00:04:36,400 And there he goes. He's expected to be a gold medalist the third time! 68 00:04:36,480 --> 00:04:38,920 [staff cheering and laughing] 69 00:04:43,640 --> 00:04:46,840 He can't afford to lose, no mistakes... 70 00:04:49,000 --> 00:04:51,640 He's got two tenths of a second left! 71 00:04:51,720 --> 00:04:55,240 [screams] 72 00:04:55,320 --> 00:04:57,360 - Yes! - Martin! 73 00:04:57,440 --> 00:04:59,880 Listen. Listen to me! 74 00:05:01,320 --> 00:05:03,120 Martin! 75 00:05:03,200 --> 00:05:06,520 Vidar is here. From the Stockholm Stock Exchange. 76 00:05:06,600 --> 00:05:10,640 [clapping and cheering] 77 00:05:12,840 --> 00:05:15,600 [tense music] 78 00:05:16,960 --> 00:05:18,240 [Vidar] What the hell is this? 79 00:05:18,840 --> 00:05:22,160 You invited me here to discuss how you wanted to issue an IPO 80 00:05:22,240 --> 00:05:23,240 and what do I see? 81 00:05:23,800 --> 00:05:27,160 [sighs] No, it's just... we were interviewing a new head of HR. 82 00:05:27,880 --> 00:05:30,280 We're a tech company, you gotta have some fun. 83 00:05:30,960 --> 00:05:33,320 You can't sit behind the desk all day. 84 00:05:33,920 --> 00:05:38,160 It is not sound. The Stockholm Stock Exchange is for serious companies. 85 00:05:38,240 --> 00:05:41,920 - And you're clearly not there yet. - Yes, we are sir. 86 00:05:42,000 --> 00:05:47,720 The thing is, Martin doesn't have a lot to do with day-to-day operations. 87 00:05:48,720 --> 00:05:54,840 He's just here as a consultant. He has some unique skills that our company needs. 88 00:05:55,760 --> 00:05:57,840 [Vidar] Yes, you are an odd character. 89 00:05:57,920 --> 00:06:01,280 You should be grateful that your partner has his feet on the ground. 90 00:06:01,360 --> 00:06:03,480 [Felix] Mm, exactly. Um... 91 00:06:04,520 --> 00:06:08,680 Why don't you go outside for a bit Martin, I'll have a talk with Vidar. 92 00:06:08,760 --> 00:06:13,080 [tense music] 93 00:06:13,160 --> 00:06:15,440 [Martin] My entire childhood, I always felt a little... 94 00:06:16,080 --> 00:06:17,200 different. I guess. 95 00:06:17,800 --> 00:06:22,040 All the other boys seemed so orderly and Swedish. 96 00:06:22,120 --> 00:06:24,440 They all marched to the same tune. 97 00:06:24,520 --> 00:06:27,800 But my tune was more like 17 big bands, 98 00:06:27,880 --> 00:06:32,720 40 DJs and a bunch of death metal, all playing at the same time. 99 00:06:32,800 --> 00:06:34,000 [Martin laughs] 100 00:06:34,080 --> 00:06:37,640 ♪ Reach out, touch faith ♪ 101 00:06:43,480 --> 00:06:47,200 [Martin] Unfortunately, no one else seemed to hear the same tune as me. 102 00:06:47,280 --> 00:06:51,920 ♪ Your own personal Jesus ♪ 103 00:06:52,000 --> 00:06:57,280 But then one day this quirky kid came to the office to pitch his software. 104 00:06:57,360 --> 00:07:00,560 ♪ Someone who cares ♪ 105 00:07:01,640 --> 00:07:07,800 ♪ Your own personal Jesus ♪ 106 00:07:09,440 --> 00:07:11,960 ♪ Reach out, touch faith ♪ 107 00:07:12,040 --> 00:07:15,840 Advertigo is completely unique. When you search for a product, let's say a phone, 108 00:07:15,920 --> 00:07:19,480 in the same instant, the service provides you with all comparable products, 109 00:07:19,560 --> 00:07:23,040 specifications, prices. You have total access to the entire web. 110 00:07:23,120 --> 00:07:25,840 Okay but isn't that just what Google is doing with Froogle? 111 00:07:25,920 --> 00:07:28,496 Yes, but it's not the idea itself that's unique Martin, it's the execution. 112 00:07:28,520 --> 00:07:32,240 Google just does it badly. My software on the other hand, is perfect. 113 00:07:33,400 --> 00:07:35,696 And what happens if someone searches for three different products? 114 00:07:35,720 --> 00:07:38,600 Is that data cross-referenced across the three searches? 115 00:07:41,040 --> 00:07:43,080 Yes, Felix, that's a given. 116 00:07:43,160 --> 00:07:44,640 [Martin laughs] 117 00:07:45,960 --> 00:07:49,480 - Why are your searches slower than Google? - That's the whole point. 118 00:07:49,560 --> 00:07:52,800 One in 300,000 searches lead to an actual sale. 119 00:07:52,880 --> 00:07:55,120 The point isn't the selling itself, 120 00:07:55,200 --> 00:07:58,920 but how much advertising we can sell while people are searching. 121 00:07:59,000 --> 00:08:00,960 [mid-tempo music] 122 00:08:01,040 --> 00:08:05,480 [Martin] Other entrepreneurs chase after new ideas relentlessly, 123 00:08:05,560 --> 00:08:09,040 but for me, there's only one factor in making a business work. 124 00:08:10,040 --> 00:08:11,480 Personality. 125 00:08:11,560 --> 00:08:15,040 [upbeat music] 126 00:08:15,120 --> 00:08:18,520 [crowd partying] 127 00:08:26,240 --> 00:08:28,400 [Martin shouting excitedly] 128 00:08:28,480 --> 00:08:29,640 Felix! 129 00:08:31,160 --> 00:08:32,880 Congrats, Daniel! 130 00:08:34,440 --> 00:08:37,600 You just sold your first company for ten million. 131 00:08:38,880 --> 00:08:40,960 [Martin chuckles] Smile! 132 00:08:41,039 --> 00:08:43,600 - It's not exactly Google, is it? - It's not Google. 133 00:08:43,679 --> 00:08:46,720 You worked in Silicon Valley right? What is it they do that we don't? 134 00:08:47,320 --> 00:08:49,800 - You wanna compete with Silicon Valley? - Yeah, why not? 135 00:08:49,880 --> 00:08:52,720 We have programmers, talents, why shouldn't we prove we're just as good? 136 00:08:53,400 --> 00:08:55,960 Okay. Okay, pitch. 137 00:08:57,240 --> 00:08:58,520 [Martin chuckles] 138 00:08:58,600 --> 00:09:02,200 If you want to compete with the big guys, I'm in. 139 00:09:02,280 --> 00:09:04,360 There's nothing stopping you. 140 00:09:10,840 --> 00:09:13,200 [Martin] If you found a piece of coal that has the potential 141 00:09:13,280 --> 00:09:14,600 to become a diamond... 142 00:09:15,200 --> 00:09:16,440 [Martin] Daniel? 143 00:09:16,520 --> 00:09:19,720 [Martin] ... you have to go all in. There is no middle ground. 144 00:09:20,360 --> 00:09:21,680 Stop here. 145 00:09:22,240 --> 00:09:26,640 [car door closes] 146 00:09:37,800 --> 00:09:39,440 - Hey, Martin! - Hi Daniel. 147 00:09:39,520 --> 00:09:40,536 - How are you doing? - Doing alright. 148 00:09:40,560 --> 00:09:41,560 Okay. 149 00:09:41,600 --> 00:09:44,120 So we buy you out and you buy a Ferrari? 150 00:09:44,200 --> 00:09:45,760 Yeah, it's nice, isn't it? 151 00:09:45,840 --> 00:09:47,360 - It's red. - Yeah, it's damn fast. 152 00:09:47,440 --> 00:09:50,760 - And it draws a lot of attention. - Yes, it does. 153 00:09:54,200 --> 00:09:55,360 Come! 154 00:09:57,320 --> 00:09:59,296 - Where are we going? - I want to show you something. 155 00:09:59,320 --> 00:10:01,160 Okay but it's a Ferrari, I can't leave the car. 156 00:10:01,760 --> 00:10:05,680 The whole of Sweden is watching that thing. It's fine. 157 00:10:07,400 --> 00:10:10,680 - What's going on? - We're gonna start a company. 158 00:10:12,840 --> 00:10:14,400 [chuckles] Okay, why are we doing that? 159 00:10:14,440 --> 00:10:19,680 We're gonna show them, Daniel. We're gonna show them how fucking wrong they are. 160 00:10:20,920 --> 00:10:23,480 [laughs] 161 00:10:24,720 --> 00:10:25,880 Alright. 162 00:10:25,960 --> 00:10:28,120 [mid-tempo music] 163 00:10:28,720 --> 00:10:29,640 Good luck to you. 164 00:10:29,720 --> 00:10:30,720 Thanks. 165 00:10:31,280 --> 00:10:32,880 Shit, that's so much fucking money. 166 00:10:32,960 --> 00:10:35,440 - You could buy a villa with that? - Uhm mh. 167 00:10:35,520 --> 00:10:37,080 You're out of your mind. 168 00:10:37,160 --> 00:10:41,160 On the contrary, I'm just so tired of everything being so proper all the time. 169 00:10:41,240 --> 00:10:42,280 Okay. 170 00:10:42,360 --> 00:10:43,600 Look at this. 171 00:10:44,480 --> 00:10:48,240 As Swedes, we try to hide this. We think capitalism is ugly. 172 00:10:48,320 --> 00:10:51,720 We want to regulate it, but maybe we shouldn't. 173 00:10:51,800 --> 00:10:54,520 The people here are honest and not afraid to do what they want. 174 00:10:54,600 --> 00:10:58,760 - So you gamble away a fortune? - I'm going to test my strategy. 175 00:11:00,440 --> 00:11:03,320 Martin, you're kidding. That's not a strategy, that's a bad idea. 176 00:11:03,400 --> 00:11:05,800 - Didn't we say we'd show those bastards? - Yeah, yes we did. 177 00:11:07,200 --> 00:11:09,880 So, come up with a good idea and I'll take care of the strategy. 178 00:11:09,960 --> 00:11:13,160 I don't have a good idea, I didn't know we'd be working together two minutes ago. 179 00:11:13,600 --> 00:11:15,776 You said something interesting about advertising the other day. 180 00:11:15,800 --> 00:11:20,360 What can we do to create behavioral patterns for people exposed to ads. 181 00:11:20,440 --> 00:11:23,160 Well, I suppose you could... 182 00:11:23,240 --> 00:11:24,800 go bigger maybe. I guess... 183 00:11:24,880 --> 00:11:26,160 Search engines maybe... 184 00:11:26,240 --> 00:11:27,920 Too late. Google is too big. 185 00:11:28,000 --> 00:11:29,240 [Martin grunts] 186 00:11:30,480 --> 00:11:31,480 Seven, black. 187 00:11:32,920 --> 00:11:33,840 That's a lot of money. 188 00:11:33,920 --> 00:11:35,200 Yup, a lot of money. Absolutely. 189 00:11:35,240 --> 00:11:38,360 Think of something else that's not dominated by a brand. 190 00:11:38,440 --> 00:11:41,160 We need to create something global. 191 00:11:41,240 --> 00:11:44,840 We need to think beyond little gray socialist Sweden. 192 00:11:44,920 --> 00:11:46,240 [woman1] Place your bets, please. 193 00:11:47,120 --> 00:11:50,760 Fuck the welfare state! Let's go! Think of something new. 194 00:11:50,840 --> 00:11:52,640 Okay, what about media? 195 00:11:52,720 --> 00:11:55,560 Streaming, everything people used to pay for, they download it now. 196 00:11:55,640 --> 00:11:57,160 Okay. What kind of media? 197 00:11:57,240 --> 00:11:58,120 Film and TV. 198 00:11:58,200 --> 00:12:00,480 Too expensive. Needs too much bandwidth. 199 00:12:00,560 --> 00:12:01,560 Try something else. 200 00:12:03,320 --> 00:12:04,400 [grunts] 201 00:12:04,480 --> 00:12:05,600 [laughs] 202 00:12:05,680 --> 00:12:09,320 Okay, if not movies, then something that works well with advertising, 203 00:12:09,400 --> 00:12:12,560 international, easy to consume... Music. 204 00:12:14,080 --> 00:12:15,400 [woman1] Place your bets, please. 205 00:12:16,920 --> 00:12:19,840 [upbeat music] 206 00:12:19,920 --> 00:12:21,640 [Martin] Ouch, well fuck! 207 00:12:23,280 --> 00:12:26,640 Why music, Daniel? Come on, why music, Daniel? 208 00:12:26,720 --> 00:12:29,880 Okay, because it's already big online. Alright? It needs to be done better. 209 00:12:29,960 --> 00:12:32,560 No, but why do they need us? What's not working as it is? 210 00:12:32,640 --> 00:12:35,760 Music is not a luxury. It's something we all need, 211 00:12:35,840 --> 00:12:40,120 something like water or food. Someone needs to do better than that pirate site. 212 00:12:40,920 --> 00:12:46,720 You know, whoever succeeds in that creates something really fucking beautiful. 213 00:12:46,800 --> 00:12:49,960 [clanking sound] 214 00:12:50,760 --> 00:12:52,360 No fucking way! 215 00:12:52,440 --> 00:12:55,480 [laughs] 216 00:12:55,560 --> 00:12:58,176 [Martin] Okay so, really, all of that took place in about six months 217 00:12:58,200 --> 00:13:00,280 and most of it happened at Daniel's apartment. 218 00:13:02,160 --> 00:13:03,480 [chuckles] 219 00:13:04,240 --> 00:13:05,760 [Daniel] But the point is, we clicked. 220 00:13:09,520 --> 00:13:10,600 Or at least I thought so. 221 00:13:12,920 --> 00:13:15,480 This is exciting and all, but... 222 00:13:16,880 --> 00:13:18,760 I don't know if I can work with you. 223 00:13:18,840 --> 00:13:20,320 And why not? 224 00:13:21,560 --> 00:13:25,400 To be perfectly honest, I know what it's like to bring in other people. 225 00:13:25,480 --> 00:13:28,080 You say you want to go all in, but I know what's gonna happen. 226 00:13:28,160 --> 00:13:31,520 You'll think I'm being a pain because I'm pushing too hard on something. 227 00:13:31,600 --> 00:13:34,136 Especially on something I wanna build. You'll say it's impossible and everything 228 00:13:34,160 --> 00:13:35,296 is too expensive. That's how it is. 229 00:13:35,320 --> 00:13:37,720 No one really dares to go on. 230 00:13:37,800 --> 00:13:41,080 Strange then that I just dared to deposit 12 million into your account. 231 00:13:41,160 --> 00:13:43,680 [exhales] Okay. 232 00:13:43,760 --> 00:13:47,280 It's true. Think of it as starting capital. 233 00:13:47,360 --> 00:13:49,520 You put 12 million into my account? 234 00:13:50,920 --> 00:13:51,920 No strings. 235 00:13:53,600 --> 00:13:54,936 - Do what you want with it. - Are you serious? 236 00:13:54,960 --> 00:13:58,240 Yes! Fuck! Can't you see I want you to be difficult? 237 00:13:58,920 --> 00:14:02,160 I want you to say "Fuck you!" to the extreme socialists. 238 00:14:02,240 --> 00:14:05,040 And create something so fucking perfect that everyone wants it. 239 00:14:05,120 --> 00:14:07,120 [suspense music] 240 00:14:07,200 --> 00:14:08,240 You really are crazy, huh? 241 00:14:10,280 --> 00:14:13,680 You understand that there's no guarantee if I take this money... 242 00:14:13,760 --> 00:14:15,160 I believe in you, Daniel! 243 00:14:15,240 --> 00:14:16,840 In us. 244 00:14:16,920 --> 00:14:21,240 I'm willing to give you anything you want, but you give me one thing in return. 245 00:14:22,560 --> 00:14:23,560 What? 246 00:14:25,080 --> 00:14:27,000 We have to trust each other. 247 00:14:27,080 --> 00:14:30,960 [suspense music] 248 00:14:31,040 --> 00:14:33,080 - Okay, let's do it. Yeah. - Okay? 249 00:14:36,160 --> 00:14:38,600 [Martin] In marriage, you want somebody who's like you. 250 00:14:38,680 --> 00:14:42,840 Same tastes, habits, sense of humor. In business, it's the opposite. 251 00:14:43,480 --> 00:14:45,840 You want a creative if you're the money guy, 252 00:14:45,920 --> 00:14:48,680 someone to take care of tech while you're taking care of finance. 253 00:14:48,760 --> 00:14:53,760 But the recipe for success is the same in both cases, trust. 254 00:14:53,840 --> 00:14:57,080 You need to show confidence in your partner from day one. 255 00:14:57,160 --> 00:15:01,120 You have to trust them when they are on top and when they are at the bottom. 256 00:15:02,000 --> 00:15:04,680 You have to believe in them, even when they get pissed at you. 257 00:15:05,280 --> 00:15:09,160 And you also have to trust them when you give them more money than 258 00:15:09,240 --> 00:15:11,320 they could ever dream of. 259 00:15:12,440 --> 00:15:17,080 You have to have faith, even if everyone else says you're crazy for it. 260 00:15:17,160 --> 00:15:20,040 And in return, they have to do the same. 261 00:15:21,160 --> 00:15:23,960 My job was get the money. 262 00:15:25,080 --> 00:15:27,160 Wow! You're in shape, I see. 263 00:15:27,240 --> 00:15:29,440 This training program you are on, keep it up because 264 00:15:29,520 --> 00:15:32,360 - it's working. - [laughs] 265 00:15:32,440 --> 00:15:36,560 You're going to meet my colleague. This guy is really smart, Niklas. 266 00:15:36,640 --> 00:15:38,080 A real visionary. 267 00:15:38,160 --> 00:15:39,840 Hey Martin, wait a minute... 268 00:15:40,880 --> 00:15:43,200 It's just... wait, don't get me wrong, because I... 269 00:15:43,280 --> 00:15:48,640 I'm really happy and flattered but I don't know a thing about the music industry. 270 00:15:48,720 --> 00:15:52,360 So? How different can music and cars be you know? 271 00:15:52,440 --> 00:15:53,680 [sighs] 272 00:15:53,760 --> 00:15:57,760 I want you on the team because you're a dangerous negotiator. 273 00:15:57,840 --> 00:16:01,560 And it's impossible not to like you my friend. 274 00:16:01,640 --> 00:16:03,840 [both laughs] 275 00:16:03,920 --> 00:16:06,400 Above all, I trust you. 276 00:16:06,480 --> 00:16:07,760 Bullshit! 277 00:16:08,720 --> 00:16:10,816 - Daniel, Niklas. Niklas, Daniel. - How's it going? Daniel. Nice to meet you. 278 00:16:10,840 --> 00:16:11,760 Good to meet you. 279 00:16:11,840 --> 00:16:16,360 This is the guy in Detroit who makes US car execs eat out of his hand. 280 00:16:16,440 --> 00:16:20,760 - A wolf in sheep's clothing. - Okay, calm down. Don't overdo it. 281 00:16:21,520 --> 00:16:25,440 There is one thing I am a little worried about. 282 00:16:25,520 --> 00:16:27,200 And that's... 283 00:16:28,360 --> 00:16:30,080 Well, the whole idea actually. 284 00:16:31,760 --> 00:16:36,320 Could you please explain how the hell we are supposed to make a profit from this? 285 00:16:38,160 --> 00:16:40,680 Well, our investors aren't interested in profit. 286 00:16:42,680 --> 00:16:43,920 What? 287 00:16:45,920 --> 00:16:47,280 Look at that old man over there. 288 00:16:49,440 --> 00:16:54,920 He comes here probably orders the same soup and cake with his coffee every day. 289 00:16:55,880 --> 00:17:01,960 How excited do you think the restaurant manager is about the profit from his meal? 290 00:17:02,800 --> 00:17:07,880 And then we come here and we sit down, and right away we make an impression. 291 00:17:07,960 --> 00:17:11,960 Excuse me! Sweetheart! I'm really hungry today, can I... 292 00:17:12,040 --> 00:17:15,119 I'm sorry, do you mind if I just... 293 00:17:15,200 --> 00:17:17,480 We don't just want a little piece, 294 00:17:17,560 --> 00:17:20,680 we want this right here, the whole cake. 295 00:17:20,760 --> 00:17:24,240 To be honest, I want this cake as well, oh it looks amazing. 296 00:17:24,319 --> 00:17:29,480 I don't just want cake, I want this pastry because why the hell not? How about that? 297 00:17:29,560 --> 00:17:35,040 Oh and how about some macaroons and apple strudel and look at these? 298 00:17:35,120 --> 00:17:40,400 Look at these cupcakes, I want 'em! You should try one, Niklas. 299 00:17:40,480 --> 00:17:42,480 Oh and before you glance over, 300 00:17:42,560 --> 00:17:46,800 who do you think the restaurant manager is most focused on? 301 00:17:46,880 --> 00:17:48,800 Us or the old man? 302 00:17:48,880 --> 00:17:52,680 Yes, absolutely, but sooner or later the bills will come. 303 00:17:52,760 --> 00:17:54,080 No. 304 00:17:54,160 --> 00:17:58,640 Don't even mention the bill yet, Niklas. Before that, I'll order all the starters 305 00:17:58,720 --> 00:18:02,280 and then all the main courses as well, and when I've done that... 306 00:18:02,360 --> 00:18:03,680 - Are you following? - Yes. 307 00:18:04,680 --> 00:18:08,480 Then I will start over from scratch and order all the desserts again. 308 00:18:08,560 --> 00:18:10,680 Yeah, but Martin... 309 00:18:10,760 --> 00:18:14,760 No matter how much you put it off, sooner or later, you have to recognise 310 00:18:14,840 --> 00:18:19,680 - that the bill will be due, right? - But then we'll be in a different place. 311 00:18:21,480 --> 00:18:25,760 Then, we'll have shareholders. Thousands of shareholders who know that 312 00:18:25,840 --> 00:18:28,120 if they want to have some dessert, 313 00:18:28,840 --> 00:18:31,680 they have to come... to our table. 314 00:18:32,360 --> 00:18:36,080 Because we have all the restaurant's desserts here with us. 315 00:18:36,160 --> 00:18:37,440 [laughs] 316 00:18:37,520 --> 00:18:39,280 [laugh continues] 317 00:18:40,000 --> 00:18:43,080 And they're the ones who will pay the bill. 318 00:18:44,880 --> 00:18:47,200 Growth. 319 00:18:49,680 --> 00:18:51,800 Who wants cake? 320 00:18:52,440 --> 00:18:56,120 [piano music] 321 00:18:58,880 --> 00:19:02,040 You can start a business, build it from the ground up, 322 00:19:02,120 --> 00:19:03,920 put your whole soul into it, 323 00:19:04,000 --> 00:19:07,040 but if you don't surround yourself with the right people, 324 00:19:07,120 --> 00:19:09,240 it's never going to work. 325 00:19:09,320 --> 00:19:10,840 Hey, what are we doing here? 326 00:19:10,920 --> 00:19:13,680 I've heard rumors about an amazing party planner. 327 00:19:13,760 --> 00:19:15,200 Yeah, and? 328 00:19:15,280 --> 00:19:17,600 - I found her on Facebook. - Facebook? 329 00:19:19,120 --> 00:19:23,200 [upbeat music] 330 00:19:28,080 --> 00:19:31,120 I hope you understand that we're seriously not going to hire... 331 00:19:31,200 --> 00:19:36,080 Calm down, I'm not employing anyone. I'm just messing around, okay? 332 00:19:40,360 --> 00:19:43,120 - Hi! Martin Lorentzon. - Sophia Bendz. 333 00:19:43,200 --> 00:19:44,120 - Nice to meet you. - My pleasure. 334 00:19:44,200 --> 00:19:47,400 - This is my business partner, Daniel. - Okay, I'm impressed. 335 00:19:47,480 --> 00:19:51,120 You've managed to create all this with just Facebook. 336 00:19:51,200 --> 00:19:53,640 Yeah well, it's a lot more convenient than handing out fliers. 337 00:19:54,400 --> 00:19:56,416 We're launching a music player and we're gonna need someone 338 00:19:56,440 --> 00:19:58,520 to handle the PR side of things. 339 00:19:58,600 --> 00:20:00,080 Oh well no, thank you. No. 340 00:20:01,040 --> 00:20:03,520 No? Okay. 341 00:20:03,600 --> 00:20:08,040 No, handling PR aspect, that's... Do you even know what you're talking about? 342 00:20:09,040 --> 00:20:12,360 The landscape changes every day and it... Take YouTube. 343 00:20:12,440 --> 00:20:16,920 They had 100,000 users three months ago. And now they have 20 million. 344 00:20:17,000 --> 00:20:19,920 There's a feeding frenzy over Digital music right now. 345 00:20:20,000 --> 00:20:24,280 You're gonna have to compete against Pandora, iTunes, and the pirates. 346 00:20:26,040 --> 00:20:27,176 You know, for you to stand a chance, 347 00:20:27,200 --> 00:20:29,856 you're gonna have to make sure people are talking about you on Twitter. 348 00:20:29,880 --> 00:20:30,920 - Twitter? - Yeah. 349 00:20:31,000 --> 00:20:33,736 They're launching in a month. It's gonna change everything in the marketing world. 350 00:20:33,760 --> 00:20:38,920 This is all really fascinating but we need to focus on the technology, Martin. 351 00:20:40,080 --> 00:20:41,400 Who are you guys again? 352 00:20:43,000 --> 00:20:46,160 You're gonna find out. Come by our office and have a look... 353 00:20:46,240 --> 00:20:49,760 - Sorry, but no. - Whatever you earn now, I'll double it. 354 00:20:49,840 --> 00:20:52,000 - Martin. - Hold on! 355 00:20:53,320 --> 00:20:58,040 We're going to make you Global Marketing Manager at Spotify, so what do you need? 356 00:20:58,120 --> 00:21:00,120 - You're serious? - Yes. 357 00:21:02,400 --> 00:21:04,360 I want my own department, 358 00:21:04,440 --> 00:21:06,400 I want my own budget, 359 00:21:06,480 --> 00:21:09,640 I need to have full control over my own strategy. 360 00:21:09,720 --> 00:21:13,720 I need to know that I have a central role in everything, not just be a decoration. 361 00:21:13,800 --> 00:21:16,520 [laughs] Okay. Deal. 362 00:21:17,560 --> 00:21:21,200 - [laughs] - Okay, perfect! I'll get the drinks. 363 00:21:22,440 --> 00:21:26,080 - Oh, my God. "I'm not employing anyone"? - Yes, but she's right! 364 00:21:26,160 --> 00:21:27,280 I don't care if she's right. 365 00:21:27,680 --> 00:21:31,120 We can't launch a company in the 21st century using 20th century methods. 366 00:21:31,200 --> 00:21:34,960 Martin, startups usually launch within three months. We're not even close. 367 00:21:35,040 --> 00:21:37,760 We have don't have the music rights, and the technology isn't ready. 368 00:21:37,840 --> 00:21:40,200 Also, I talked to the bank, they said the money 369 00:21:40,280 --> 00:21:43,080 you deposited last time, is gone. 370 00:21:46,200 --> 00:21:48,200 - It'll all work out. - It'll all work out? 371 00:21:48,280 --> 00:21:50,680 I'll find investors, everything is under control. 372 00:21:50,760 --> 00:21:54,320 Here we go. One drink each. And cheers! 373 00:21:54,400 --> 00:21:55,840 Cheers! 374 00:21:55,920 --> 00:21:59,520 [crowd partying] 375 00:22:05,640 --> 00:22:07,360 Was I really sure about that? 376 00:22:10,480 --> 00:22:15,000 Of course I wasn't. But I knew Daniel would deliver on the tech. 377 00:22:15,080 --> 00:22:17,960 And so, all I had to do was deliver too. 378 00:22:18,880 --> 00:22:22,280 We are very interested. 379 00:22:22,360 --> 00:22:26,280 But since the music sector is still uncertain right now, we feel that 380 00:22:27,200 --> 00:22:30,840 a more wait-and-see approach suits us better. 381 00:22:30,920 --> 00:22:33,920 Alright. I fully understand that you want to be cautious, 382 00:22:34,000 --> 00:22:37,280 but this technology that Daniel has created is revolutionary. 383 00:22:37,360 --> 00:22:40,120 You really don't want to miss this opportunity, Esther. 384 00:22:40,200 --> 00:22:43,880 It's an astonishing product, Martin. But we'll wait and see. 385 00:22:45,960 --> 00:22:47,400 For at least six months. 386 00:22:49,600 --> 00:22:53,720 [Martin] I never falter in the facs of money. But I knew I was in trouble. 387 00:22:53,800 --> 00:22:57,960 Even if she wanted to go in later, we didn't have six months. 388 00:22:58,040 --> 00:23:02,000 I was stopped from selling any more shares so if no one dared go in now, 389 00:23:02,080 --> 00:23:04,320 within two weeks, we'd be broke. 390 00:23:04,400 --> 00:23:09,480 Fortunately, I knew that rich capitalists are like children in a sandbox. 391 00:23:09,560 --> 00:23:13,200 No one really wants anything until they think someone else wants it. 392 00:23:13,280 --> 00:23:15,520 So, this isn't about golf, is it? 393 00:23:16,520 --> 00:23:18,880 You just wanna pitch that Spotify idea again. 394 00:23:18,960 --> 00:23:20,720 [Martin] Oh, no. 395 00:23:20,800 --> 00:23:24,640 As it happens, my co-founder Daniel, he met with some young investors 396 00:23:24,720 --> 00:23:27,240 who were very happy to come in. 397 00:23:27,880 --> 00:23:29,480 - Who's that? - Oh come on, Anton. 398 00:23:29,560 --> 00:23:32,240 You know I can't divulge. Don't worry. 399 00:23:32,320 --> 00:23:34,720 I might let you in for the second round. 400 00:23:36,480 --> 00:23:37,480 Damn! 401 00:23:38,240 --> 00:23:41,680 [woman2] So Martin, who's this mysterious investor of yours? 402 00:23:41,760 --> 00:23:45,160 [laughs] 403 00:23:45,240 --> 00:23:46,240 Come on, Martin! 404 00:23:48,960 --> 00:23:50,160 Anton from Arctic. 405 00:23:50,240 --> 00:23:51,720 - Are you serious? - Yep. 406 00:23:53,000 --> 00:23:53,880 Martin, come on. 407 00:23:53,960 --> 00:23:56,240 Well, if I tell you, you didn't hear it from me. 408 00:23:56,320 --> 00:23:57,520 Of course not. 409 00:23:59,160 --> 00:24:00,240 Esther Ren. 410 00:24:03,720 --> 00:24:05,656 Okay and what kind of deal did you get from Artic? 411 00:24:05,680 --> 00:24:09,520 You know better than that Esther. I can't tell you that information. 412 00:24:09,600 --> 00:24:12,000 [Anton] Only ballpark figures. How much? 413 00:24:12,760 --> 00:24:14,496 I'm not asking you to give me the precise amount. 414 00:24:14,520 --> 00:24:17,840 All I can tell you is whoever backs us before 415 00:24:17,920 --> 00:24:20,520 we get the rights, is going to make the real money. 416 00:24:20,600 --> 00:24:23,040 [mid-tempo music] 417 00:24:25,200 --> 00:24:28,120 [Esther] So in theory, and this is purely hypothetical, 418 00:24:28,200 --> 00:24:32,160 how does the offer look like for investors entering at this early stage? 419 00:24:32,880 --> 00:24:36,600 Five percent of Spotify for ten million dollars. 420 00:24:37,840 --> 00:24:39,976 [Martin] Oh I'm sorry Anton, but that moment has passed. 421 00:24:40,000 --> 00:24:41,720 You know how it is. 422 00:24:41,800 --> 00:24:45,120 But if you wanna come in, not saying that you do, but if you did, 423 00:24:45,200 --> 00:24:49,080 it would now be for eight and half percent at 20 million. 424 00:24:53,000 --> 00:24:56,520 12.75% for 30 million. 425 00:24:56,600 --> 00:24:59,080 [mid-tempo music] 426 00:25:00,120 --> 00:25:03,080 [Martin] The best split I can offer you now is 40% for 40 million. 427 00:25:04,720 --> 00:25:06,480 [Martin] Okay, final offer. 428 00:25:06,560 --> 00:25:08,000 20% for 60 million. 429 00:25:08,080 --> 00:25:09,400 20% for 60 million. 430 00:25:10,000 --> 00:25:11,880 - Dollars? - Yes. 431 00:25:11,960 --> 00:25:16,480 Spotify can accept both Serendipity and Arctic as investors, 432 00:25:16,560 --> 00:25:19,040 if you are willing to split it. 433 00:25:27,160 --> 00:25:28,760 - Okay. - I'm in. 434 00:25:31,000 --> 00:25:32,280 [chuckles] 435 00:25:33,840 --> 00:25:37,560 [Martin] In that moment I realized that I had made a mistake. 436 00:25:38,560 --> 00:25:41,760 I thought all along that I was driving the price up, 437 00:25:41,840 --> 00:25:45,480 but suddenly I realized that they had been prepared to pay much more. 438 00:25:46,400 --> 00:25:48,280 I had undervalued Spotify. 439 00:25:49,160 --> 00:25:53,120 And the opportunity to set the valuation would never come back. 440 00:25:53,200 --> 00:25:54,360 You did what? 441 00:25:54,440 --> 00:25:56,680 I changed the currency. 442 00:25:56,760 --> 00:25:59,280 At the last second, I changed from dollars to euros. 443 00:25:59,360 --> 00:26:00,680 Are you out of your goddamn mind? 444 00:26:00,720 --> 00:26:04,360 It's more money. The same figure, but euros are worth 20% more. 445 00:26:04,440 --> 00:26:08,400 - Who the hell would agree to that? - Trust me, Daniel. Learn to trust me. 446 00:26:08,480 --> 00:26:10,720 Why did you have to do this at the last second? 447 00:26:10,800 --> 00:26:14,280 Because it has to be on our terms, we have to show confidence. 448 00:26:14,360 --> 00:26:16,600 Jesus, Martin, we're running on steam. 449 00:26:16,680 --> 00:26:19,800 In two and a half weeks, we won't be able to pay wages. 450 00:26:19,880 --> 00:26:22,120 It will be fine. Trust me on that. 451 00:26:22,200 --> 00:26:25,216 And how do you know that? What do we do if they just say no? Have you considered 452 00:26:25,240 --> 00:26:28,960 that? What if they laugh in your face for trying something so idiotic? 453 00:26:29,040 --> 00:26:33,000 If they call before six, it's a no. If they call after, it's a yes. 454 00:26:33,600 --> 00:26:35,320 - What? - A no is simple. 455 00:26:35,920 --> 00:26:38,840 I left an hour ago, a no comes within an hour. 456 00:26:38,920 --> 00:26:40,920 A yes requires a little more time. 457 00:26:41,000 --> 00:26:44,440 A bit of marinating and that sort of thing. 458 00:26:44,520 --> 00:26:47,200 - It takes a bit more balls. - Balls? Really? 459 00:26:47,280 --> 00:26:51,440 Really. I've done this before. Now it's after six. 460 00:26:51,520 --> 00:26:53,680 What am I gonna tell everyone? 461 00:26:54,400 --> 00:26:57,000 So we had a deal but your balls got in the way?! 462 00:26:57,080 --> 00:27:00,480 It'll be fine, 100%. 100%. 463 00:27:03,000 --> 00:27:04,680 [sigh] Fuck this shit, Martin. 464 00:27:05,800 --> 00:27:07,720 We needed this deal. 465 00:27:09,160 --> 00:27:11,120 [phone rings] 466 00:27:12,320 --> 00:27:15,480 Hello? Hey, Anton. Yes. 467 00:27:15,560 --> 00:27:18,280 Well yes. Have you had a chance to look at my proposition? 468 00:27:18,360 --> 00:27:22,520 Well, all we want to know is, are you on board with Spotify or not? 469 00:27:23,760 --> 00:27:25,000 Yes or no? 470 00:27:28,640 --> 00:27:31,040 Jesus, fuck, we're... 471 00:27:34,120 --> 00:27:37,840 [suspense music] 472 00:27:42,320 --> 00:27:44,200 [indistinct chatter] 473 00:27:44,960 --> 00:27:49,320 [shouting excitedly] 474 00:27:49,400 --> 00:27:52,640 - [shouting excitedly] - You fucking did it! 475 00:27:54,440 --> 00:27:57,400 [shouting excitedly] 476 00:27:59,200 --> 00:28:00,800 You crazy bastard! 477 00:28:00,880 --> 00:28:01,920 Euro! 478 00:28:02,000 --> 00:28:05,440 It's called the madman trick. When you have nothing, 479 00:28:05,520 --> 00:28:08,256 the only thing you can do is try to make your counterpart believe that 480 00:28:08,280 --> 00:28:11,080 you are ready to leave the table at any time. 481 00:28:12,360 --> 00:28:15,400 As so we launched Spotify in fall of 2008. 482 00:28:15,480 --> 00:28:17,560 And we were finally on our way. 483 00:28:21,360 --> 00:28:22,400 Hello? 484 00:28:23,720 --> 00:28:24,760 are you okay? 485 00:28:27,000 --> 00:28:29,520 Yeah. All good here. 486 00:28:40,800 --> 00:28:42,160 Am I boring you or what? 487 00:28:42,240 --> 00:28:44,040 Absolutely not. 488 00:28:44,120 --> 00:28:47,400 I'm here sharing my life story with the whole of Sweden. 489 00:28:47,480 --> 00:28:52,520 You're telling the Hollywood version where nothing bad happens and no one fails. 490 00:28:52,600 --> 00:28:57,080 This Summer Radio Talk isn't just about what you've accomplished in life. 491 00:28:57,160 --> 00:29:00,040 It's also about insights and self-development. 492 00:29:00,120 --> 00:29:03,680 And what I, what we, the Swedish people want to hear 493 00:29:03,760 --> 00:29:06,640 is how this journey has impacted you and changed you. 494 00:29:07,560 --> 00:29:12,960 How can your story inspire other people who choose to listen to you? 495 00:29:13,040 --> 00:29:15,080 That's what I want to hear. 496 00:29:15,160 --> 00:29:17,480 Okay. Let me just continue my timeline, okay? 497 00:29:18,160 --> 00:29:20,800 [laughs] 498 00:29:20,880 --> 00:29:26,360 If I put it this way, Spotify's 2008 valuation was $250 million. 499 00:29:27,240 --> 00:29:30,560 In 2009, the valuation, $300 million. 500 00:29:30,640 --> 00:29:35,920 In 2010, a billion dollars. 2012, two billion dollars. 501 00:29:36,000 --> 00:29:37,760 Yeah well, that's crazy money. 502 00:29:37,840 --> 00:29:43,360 So how exactly can a startup like yours be worth so much money in such a short time? 503 00:29:43,440 --> 00:29:45,640 Because the market says so! 504 00:29:45,720 --> 00:29:48,200 - But how? - The laws of nature no longer apply. 505 00:29:49,280 --> 00:29:53,600 When your valuation exceeds a billion dollars, you're a unicorn. 506 00:29:54,320 --> 00:29:57,320 And then all the heavy hitters want to get on board. 507 00:29:57,400 --> 00:30:01,160 Okay, but what's the point of all this? 508 00:30:01,880 --> 00:30:02,880 Yeah. 509 00:30:04,600 --> 00:30:08,520 I met with Peter Thiel, founder of PayPal. 510 00:30:08,600 --> 00:30:12,080 But also the guy who first went in and invested in Facebook. 511 00:30:12,840 --> 00:30:17,320 It was in that meeting that it became clear to me. 512 00:30:18,520 --> 00:30:19,520 What do you mean? 513 00:30:21,680 --> 00:30:23,080 I figured it out. 514 00:30:23,760 --> 00:30:27,000 I sent Peter your pitch and he'll be here in a moment. 515 00:30:27,080 --> 00:30:28,120 Okay. 516 00:30:28,200 --> 00:30:32,080 [mid-tempo music] 517 00:30:34,080 --> 00:30:38,200 - Hey, where's all the furniture? - Oh, Peter doesn't like chairs. 518 00:30:38,280 --> 00:30:41,640 He says they prolong meetings. In fact, he says they prolong everything. 519 00:30:41,720 --> 00:30:42,880 [Martin] Love it! 520 00:30:42,960 --> 00:30:45,960 So much space, clears my head. 521 00:30:46,040 --> 00:30:50,840 [mid-tempo music] 522 00:30:51,880 --> 00:30:57,520 Wow, look at it! This looks exactly like a running track, you know? 523 00:30:57,600 --> 00:31:02,120 Me and my family, we are athletes and I used to run a lot with my siblings. 524 00:31:02,200 --> 00:31:06,120 I'm gonna keep this in the office, this is cool! Wow! 525 00:31:06,960 --> 00:31:08,520 Mr. Lorentzon. 526 00:31:09,160 --> 00:31:12,840 Peter! I love your approach. 527 00:31:12,920 --> 00:31:14,480 No furniture? 528 00:31:14,560 --> 00:31:17,400 But I think I'm gonna have to steal this. I love it. 529 00:31:17,480 --> 00:31:18,640 Pardon. 530 00:31:18,720 --> 00:31:23,360 I liked your pitch, but have you ever thought you might have a condition? 531 00:31:24,200 --> 00:31:26,360 - What? - ADHD, maybe. 532 00:31:26,440 --> 00:31:28,400 Something everyone thinks is a shtick, 533 00:31:28,480 --> 00:31:31,240 but it's almost certainly in your role. 534 00:31:32,840 --> 00:31:36,200 - What is he talking about? - Don't worry, you're in good company. 535 00:31:36,280 --> 00:31:40,680 The average rate of neuro diversity in the wider population is about five percent. 536 00:31:40,760 --> 00:31:43,760 The tech industry, it's about 30%. 537 00:31:44,920 --> 00:31:46,200 Hmm. 538 00:31:46,280 --> 00:31:49,680 I'm sorry, I am aware how I come across. 539 00:31:49,760 --> 00:31:52,800 I'm on the spectrum myself, or so I've discovered. 540 00:31:52,880 --> 00:31:54,400 Oh, you are? 541 00:31:54,480 --> 00:31:58,880 I think society is both something that is very real and very powerful. 542 00:31:59,480 --> 00:32:01,920 But on the whole, quite problematic. You agree? 543 00:32:02,720 --> 00:32:03,760 Yes. 544 00:32:03,840 --> 00:32:07,680 I only point out that many of the successful entrepreneurs seem to 545 00:32:07,760 --> 00:32:10,360 be suffering from a mild form of condition. 546 00:32:10,440 --> 00:32:14,640 Asperger's, ADHD... Where it's like... 547 00:32:15,280 --> 00:32:19,320 you're missing the imitation socialization gene. 548 00:32:20,680 --> 00:32:24,640 It happens to be a plus for innovation and creating great companies. 549 00:32:27,000 --> 00:32:31,240 We'll get our people to send over the paperwork, but... we're in. 550 00:32:36,800 --> 00:32:40,440 [soft music] 551 00:32:43,440 --> 00:32:45,520 [Martin] It was as if all your life you've been 552 00:32:45,600 --> 00:32:48,040 dancing, spinning, doing flips and backflips 553 00:32:48,120 --> 00:32:51,080 and always feeling completely fearless. 554 00:32:52,000 --> 00:32:54,120 And one day, someone points out that 555 00:32:54,200 --> 00:32:58,600 everything you've done has been balanced on a tightrope. 556 00:33:00,840 --> 00:33:04,720 All this time I just thought that I was different, I was a bit more energetic. 557 00:33:04,800 --> 00:33:06,280 [chuckles] 558 00:33:06,360 --> 00:33:08,640 Not that I had a condition. 559 00:33:11,040 --> 00:33:14,160 But you know how Americans are, they give out a diagnosis everything. 560 00:33:14,240 --> 00:33:18,960 I know, but, it's like I don't know where I end and where the condition begins. 561 00:33:19,680 --> 00:33:23,400 Martin. You are you. 562 00:33:24,240 --> 00:33:25,640 Don't change that. 563 00:33:26,680 --> 00:33:28,480 - I shouldn't? - No. 564 00:33:29,800 --> 00:33:32,200 - You sure? - Of course! 565 00:33:32,280 --> 00:33:37,760 Yeah, well, something's gotta... Now that I know about this diagnosis and all, I... 566 00:33:37,840 --> 00:33:39,600 - I have to change so that... - No... 567 00:33:40,720 --> 00:33:43,880 We have a problem. A big fucking problem. 568 00:33:43,960 --> 00:33:47,560 Taylor Swift has just spoken out against Spotify. 569 00:33:47,640 --> 00:33:50,240 [sighs] Shit. 570 00:33:52,520 --> 00:33:56,240 - She's just looking for attention. - You think she needs more attention? 571 00:33:56,320 --> 00:33:58,440 And what do we do if everyone does what she does? 572 00:33:59,320 --> 00:34:01,601 - TAYLOR SWIFT HARD ON SPOTIFY - What if the artists follow? 573 00:34:01,960 --> 00:34:05,360 They won't. Come on, Taylor Swift! 574 00:34:05,440 --> 00:34:07,200 Honestly, ignore her, it's just bullshit. 575 00:34:07,280 --> 00:34:10,920 Is it just bullshit? She's the biggest artist in the world. 576 00:34:12,800 --> 00:34:14,400 It wasn't bullshit. 577 00:34:14,480 --> 00:34:18,719 It was a war zone, and we never knew where the next bomb would hit. 578 00:34:19,320 --> 00:34:22,520 [Martin] But I didn't see it coming from my friend, Daniel. 579 00:34:22,600 --> 00:34:25,199 [Sophia] She's boycotting Spotify and going Apple. 580 00:34:25,280 --> 00:34:27,639 You know not having her is costing us $500,000 a month. 581 00:34:27,719 --> 00:34:30,600 Yeah, but we're still growing faster than anyone else. 582 00:34:30,679 --> 00:34:35,199 We're entering more markets than Apple. She'll be back soon. 583 00:34:36,040 --> 00:34:37,960 TAYLOR SWIFT LEAVES SPOTIFY 584 00:34:38,560 --> 00:34:40,320 We can't give in now. 585 00:34:40,400 --> 00:34:44,239 If we give an artist like that special treatment, every artist will want it. 586 00:34:44,320 --> 00:34:45,760 We can't back down now. 587 00:34:46,360 --> 00:34:49,800 But if we don't react now, it looks like we don't care. We come across as arrogant. 588 00:34:49,880 --> 00:34:53,880 - That's what we've being accused of. - Yeah, right! We're just one step ahead. 589 00:34:53,960 --> 00:34:57,040 Daniel, I promise, if we just stay quiet, 590 00:34:57,120 --> 00:34:59,120 all these artistes one by one, will give in. 591 00:34:59,199 --> 00:35:00,199 [Daniel] This is Daniel. 592 00:35:02,800 --> 00:35:06,080 [Daniel] Yes, I understand. Of course, no problem. 593 00:35:06,680 --> 00:35:09,600 That was one of our investors. 594 00:35:10,720 --> 00:35:14,760 He was damn clear we should be doing everything to get Taylor Swift back. 595 00:35:15,920 --> 00:35:19,760 [tense music] 596 00:35:19,840 --> 00:35:22,560 [birds chirping] 597 00:35:22,640 --> 00:35:24,400 [indistinct chatter] 598 00:35:25,760 --> 00:35:26,760 Here he comes. 599 00:35:28,520 --> 00:35:29,640 Let me handle this, okay? 600 00:35:31,800 --> 00:35:33,120 Stanley! 601 00:35:33,200 --> 00:35:35,080 - Daniel. - Very nice to meet you. 602 00:35:35,160 --> 00:35:37,600 - You too. Martin! - Hi, Stanley. How are you? 603 00:35:37,680 --> 00:35:42,800 I just want to say thanks for coming. I appreciate it and hope we can discuss 604 00:35:42,880 --> 00:35:45,360 this amicably and come to a solution. 605 00:35:45,440 --> 00:35:46,440 Absolutely. 606 00:35:47,240 --> 00:35:48,240 Please! 607 00:35:50,240 --> 00:35:54,000 Just to be clear, we are not offering your client special terms. 608 00:35:54,080 --> 00:35:55,800 That's never going to happen. 609 00:35:58,880 --> 00:36:01,440 We're talking about Taylor Swift. 610 00:36:01,520 --> 00:36:05,040 Well, we treat all artistes on Spotify exactly the same. 611 00:36:05,120 --> 00:36:08,280 Martin, I don't know if this is the right time to play the madman card. 612 00:36:08,360 --> 00:36:09,360 Sorry. 613 00:36:10,040 --> 00:36:13,200 Right now, Taylor is out-streaming her nearest competitor two to one. 614 00:36:13,280 --> 00:36:17,040 She was responsible for one in twenty streams on your site. What, um... 615 00:36:17,840 --> 00:36:20,600 - Just gonna walk away from that? - If we have to, yes. 616 00:36:24,120 --> 00:36:27,880 Guys, come on. It's not 2006. 617 00:36:27,960 --> 00:36:31,560 You're not the young punks scaring the hell out of us anymore, this is 2014. 618 00:36:32,160 --> 00:36:35,640 We know Taylor drives traffic to your site and we just want our share. 619 00:36:35,720 --> 00:36:36,840 You want your share? 620 00:36:38,400 --> 00:36:40,880 Let me show you what your share would look like, 621 00:36:40,960 --> 00:36:45,320 if Spotify dies and piracy takes over again. 622 00:36:50,640 --> 00:36:54,440 Are you fucking serious? Is this guy for real? 623 00:36:55,600 --> 00:36:57,720 You trying to be fucking funny here? 624 00:36:57,800 --> 00:37:02,080 If I wanted to be funny I'd offer to beat you in a dance-off or arm-wrestling. 625 00:37:02,160 --> 00:37:03,800 In fact, we can do that anyway. 626 00:37:03,880 --> 00:37:07,320 because that's how much difference this will make to reality. 627 00:37:07,400 --> 00:37:09,040 [Daniel] What the fuck? 628 00:37:09,720 --> 00:37:13,560 I invited you guys here because I wanted to talk to grown-ups, alright? 629 00:37:13,640 --> 00:37:17,480 And you're showing me comedy graphs and offering to arm wrestle me. 630 00:37:17,560 --> 00:37:18,920 The game has changed. 631 00:37:19,000 --> 00:37:22,920 Okay. Yeah. Well, we're done here, alright? 632 00:37:23,000 --> 00:37:24,800 - This is outrageous. You know... - Uhm... 633 00:37:26,280 --> 00:37:28,960 I read from people that you were serious. 634 00:37:29,040 --> 00:37:33,040 I heard you understood our world, is this how you think you do business? 635 00:37:33,120 --> 00:37:36,600 You think you're gonna survive like this? You think this is how you win our trust? 636 00:37:37,360 --> 00:37:41,560 You think it's gonna be funny when you have the best tech in the world 637 00:37:41,640 --> 00:37:44,360 and every major artiste is taking themselves off your player? 638 00:37:44,440 --> 00:37:46,720 No we don't. Listen, Stanley, I think... 639 00:37:46,800 --> 00:37:49,360 Martin has a very unique voice and right now 640 00:37:49,440 --> 00:37:51,600 he's speaking for himself, not the company. 641 00:37:51,680 --> 00:37:54,400 - Daniel, we agreed. - It's better you and I handle this alone. 642 00:37:54,480 --> 00:37:57,440 - Daniel! - Martin! I'll handle this myself. 643 00:37:57,520 --> 00:38:00,280 Let's go inside. Please. Sorry about that. 644 00:38:05,720 --> 00:38:08,120 [Martin] I've taken a lot of adversity throughout my life 645 00:38:08,840 --> 00:38:10,560 because of who I am. 646 00:38:12,200 --> 00:38:14,720 But that has also taught me that I can't be anyone else. 647 00:38:18,440 --> 00:38:20,720 [mid-tempo music] 648 00:38:20,800 --> 00:38:24,160 [Martin] And I've always wanted to be someone who's completely 649 00:38:24,240 --> 00:38:27,520 genuine and free from all the rules. 650 00:38:30,480 --> 00:38:36,880 ♪ Everything feels brand new, Whenever I'm here with you ♪ 651 00:38:38,000 --> 00:38:40,320 Can I just... Okay. 652 00:38:40,400 --> 00:38:45,960 ♪ It's feeling just like one love ♪ 653 00:38:46,040 --> 00:38:47,640 - Gracias. - You're welcome. 654 00:38:50,400 --> 00:38:52,960 - Sophia! - [Sophia laughs] Martin! 655 00:38:53,040 --> 00:38:54,480 - Cheers! - Cheers! 656 00:38:54,560 --> 00:38:56,240 - How are you? - Good. 657 00:38:56,320 --> 00:38:57,880 - You know what I was just doing? - No. 658 00:38:57,960 --> 00:39:02,120 Talking to Mark Zuckerberg and Peter Thiel about women in startups. 659 00:39:02,200 --> 00:39:03,696 - Okay, great! - It was very interesting. 660 00:39:03,720 --> 00:39:07,240 Bruno Mars was there too. He had some pretty interesting ideas! 661 00:39:07,320 --> 00:39:08,640 Isn't that kind of crazy? 662 00:39:08,720 --> 00:39:11,880 Me, Bruno Mars, Zuckerberg and Thiel talking about women in startups. 663 00:39:11,960 --> 00:39:12,880 Yeah... 664 00:39:12,960 --> 00:39:14,600 So many interesting people here actually. 665 00:39:14,640 --> 00:39:17,080 - Everybody is here. - Yeah, everybody is here! 666 00:39:17,160 --> 00:39:18,640 [both chuckle] 667 00:39:20,360 --> 00:39:23,480 Honestly, my speech earlier... How was it? A disaster, right? 668 00:39:23,560 --> 00:39:27,800 Martin. No, it wasn't. It was very you. 669 00:39:27,880 --> 00:39:28,720 Okay. 670 00:39:28,800 --> 00:39:30,720 - Hi Martin! - Hi! 671 00:39:30,800 --> 00:39:32,960 - Good to see you. - You too. 672 00:39:33,680 --> 00:39:36,200 - Well, congratulations I guess. - Yes, thank you! 673 00:39:36,280 --> 00:39:37,840 How incredible is this place? 674 00:39:37,920 --> 00:39:39,176 - [Martin] It's lovely. - [Sophia] It is. 675 00:39:39,200 --> 00:39:42,760 - And the bride, look how beautiful she is! - Yeah. Incredible. 676 00:39:43,720 --> 00:39:44,560 Fantastic. 677 00:39:44,640 --> 00:39:48,880 Hey, Martin? Daniel wanted to talk to you. He's down there. 678 00:39:48,960 --> 00:39:50,040 Okay. 679 00:39:51,600 --> 00:39:57,360 [soft music] 680 00:40:07,880 --> 00:40:10,480 [birds chirping] 681 00:40:10,560 --> 00:40:11,560 - Hey! - Hey! 682 00:40:11,640 --> 00:40:13,096 Thanks for telling them how big my dick is. 683 00:40:13,120 --> 00:40:14,160 Yeah [laughs] 684 00:40:14,760 --> 00:40:16,480 What else are old friends for? 685 00:40:18,840 --> 00:40:21,680 - Nice party. - Yeah, sure. 686 00:40:24,120 --> 00:40:25,320 Hey... 687 00:40:27,880 --> 00:40:30,800 There's a lot of talk about this IPO. 688 00:40:31,560 --> 00:40:34,800 You know a lot of guests here, they've been through this before. 689 00:40:35,440 --> 00:40:38,800 - They've told me how strict the NASDAQ is. - Okay Daniel, I get it. 690 00:40:40,640 --> 00:40:45,000 You think the introduction will go faster if I step down as chairman first? 691 00:40:59,600 --> 00:41:02,320 Well, we've had a lovely journey, haven't we, you and I? 692 00:41:36,160 --> 00:41:39,840 [upbeat music] 693 00:41:43,120 --> 00:41:46,880 [upbeat music] 694 00:41:46,960 --> 00:41:49,880 [wedding guests partying] 695 00:41:49,960 --> 00:41:54,160 ♪ When I'm with you, baby I go out of my head, ♪ 696 00:41:54,240 --> 00:41:58,000 ♪ And I just can't get enough ♪ 697 00:41:58,080 --> 00:42:01,800 ♪ All the things you do to me And everything you said ♪ 698 00:42:01,880 --> 00:42:05,880 ♪ I just can't get enough ♪ 699 00:42:05,960 --> 00:42:08,920 ♪ We slip and slide as we fall in love ♪ 700 00:42:09,000 --> 00:42:12,720 ♪ And I just can't seem to get enough ♪ 701 00:42:15,840 --> 00:42:19,240 [guests partying] 702 00:42:24,200 --> 00:42:26,480 [upbeat music] 703 00:42:38,280 --> 00:42:39,880 Did you forget about me? 704 00:42:41,360 --> 00:42:42,880 ♪ I just can't get enough ♪ 705 00:42:42,960 --> 00:42:44,960 ♪ I just can't get enough ♪ 706 00:42:45,040 --> 00:42:47,840 [closing music] 707 00:44:32,560 --> 00:44:35,960 Subtitle translation by: Adefoluke Adebayo